Generative AI (GenAI) technologies, which enable users to quickly create original and innovative forms of media — including video, audio, text, and imagery — are becoming increasingly integrated into creative workflows across content production. At GEM, we recognize these tools as valuable creative resources when used openly, transparently, and responsibly. 

This guidance is designed to help filmmakers, production partners, and vendors understand the appropriate use of GenAI tools throughout the production process. It also provides a practical framework for evaluating and supporting the effective use of GenAI in projects developed for GEM. 

To maintain consistency across global productions and align with industry best